UID:
almafu_9960054699202883
Umfang:
1 online resource (XXII, 259 p.)
ISBN:
9783110753035
Inhalt:
A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with actionable advice. The new edition includes contributions with industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.
Anmerkung:
Frontmatter --
,
Acknowledgments --
,
Foreword --
,
Contents --
,
Preface --
,
Chapter 1 What Is a “CMO of People”? --
,
Chapter 2 Impacting the Business as a CMO of People --
,
Chapter 3 How a CMO of People Designs the End-to-End Employee Experience --
,
Chapter 4 New Points of Leverage --
,
Chapter 5 Why Analytics Comes First --
,
Chapter 6 Case Study on a Mosaic of Measures --
,
Chapter 7 How We Handled HR Technology and Processes --
,
Chapter 8 Unconventional HR Leaders and the Role of the CEO --
,
Chapter 9 How to Build an Unconventional HR Team --
,
Chapter 10 Contrasting Models for the Future of HR --
,
Chapter 11 Conclusions --
,
Appendix A --
,
Appendix B --
,
List of Figures --
,
Index --
,
About the Authors
,
In English.
Weitere Ausg.:
ISBN 9783110753110
Weitere Ausg.:
ISBN 9783110752960
Sprache:
Englisch
DOI:
10.1515/9783110753035
URL:
https://doi.org/10.1515/9783110753035
URL:
https://www.degruyter.com/isbn/9783110753035
URL:
https://doi.org/10.1515/9783110753035
URL:
https://www.degruyter.com/isbn/9783110753035
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