UID:
almafu_9958355993402883
Format:
1 online resource (435p.)
ISBN:
9783598440199
Content:
Das Marketing von Bibliotheksdienstleistungen ist eine wesentliche Aufgabe für fast alle Arten von Bibliotheken auf der ganzen Welt. 47 Fachleute aus 20 Ländern präsentieren in den 40 Beiträgen dieses Bandes einem internationalen Kreis von Bibliothekaren eine breit gefächerte Darstellung dieses Themas. Somit empfiehlt sich dieses Buch als nützliches Hilfsmittel sowohl für bereits tätige als auch für zukünftige Bibliothekare, um die wesentlichen Fragen, die sich auf das Marketing der Bibliotheken und Informationsdienstleistungen beziehen, auf lokaler, nationaler und internationaler Ebene zu verstehen. Das Werk ist in sechs Abschnitte gegliedert: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Note:
Frontmatter --
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TABLE OF CONTENTS --
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INTRODUCTION --
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ACKNOWLEDGEMENTS --
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Section - I. MARKETING CONCEPT : A CHANGING --
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PERSPECTIVE --
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CONTRIBUTORS --
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BROADENING THE CONCEPT OF LIS MARKETING --
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A FRAMEWORK FOR MARKET ORIENTATION IN --
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LIBRARIES --
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Section - II. MARKETING IN LIBRARIES AROUND THE --
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WORLD --
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MARKETING PUBLIC LIBRARIES IN DENMARK --
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MARKETING LIS IN NORWAY - AN OVERVIEW --
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LIBRARY MARKETING IN SPAIN : --
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STATE-OF-THE-ART --
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UNDERSTANDING MARKETING CULTURE IN FINNISH --
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LIBRARIES --
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FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING --
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MANAGEMENT IN CHINA LIBRARIES --
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MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES --
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IN FRANCE: A DIFFICULT INTEGRATION? --
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MARKETING LIBRARY SERVICES IN AFRICA --
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MARKETING LIBRARY AND INFORMATION SERVICES IN --
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KENYA --
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MARKETING OF LIBRARY AND INFORMATION SERVICES IN --
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PAKISTAN: A PROFILE --
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MARKETING LIBRARY AND INFORMATION SERVICES IN --
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AUSTRALIAN ACADEMIC LIBRARIES --
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METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE --
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ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, --
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ROMANIA --
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FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE --
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TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY --
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BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH --
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AFRICA --
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MARKETING OF LIBRARY AND INFORMATION SERVICES: THE --
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VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES --
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SECTOR --
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Section - III. ROLE OF LIBRARY ASSOCIATIONS --
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BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING --
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SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES --
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MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL --
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PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO --
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GUIDELINES FOR DEVELOPMENT --
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THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE --
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MARKETING ORIENTATION OF LIBRARIES --
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WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE --
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ROLE OF CILIP IN LIS MARKETING --
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THE ‘CAMPAIGN FOR AMERICA’S LIBRARIES’ AND THE --
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‘CAMPAIGN FOR THE WORLD’S LIBRARIES’ --
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NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND --
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MARKETING CAMPAIGN --
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Section - IV. EDUCATION, TRAINING AND --
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RESEARCH --
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MARKETING IN THE CURRICULA OF LIBRARY AND --
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INFORMATION SCIENCE EDUCATION PROGRAMS --
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EDUCATION AND TRAINING FOR MARKETING INFORMATION --
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SERVICES IN THE UK --
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EDUCATING FOR MARKETING OF INFORMATION SERVICES IN --
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CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS --
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EDUCATION FOR LIS MARKETING IN INDIA --
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EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN --
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ESTONIA --
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CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES --
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(CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN --
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EXPERIENCE --
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RESEARCH FOR DESIGN AND TESTING OF INFORMATION --
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PRODUCT --
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APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING --
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RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY --
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SERVICES: THE ProSeBiCA- PROJECT --
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Section - V. EXCELLENCE IN MARKETING --
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EXCELLENCE IN MARKETING --
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I CAME, I SAW, I READ: MARKETING INITIATIVE FOR --
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REFUGEE CHILDREN --
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MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD --
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BROOKES UNIVERSITY LIBRARY APPROACH --
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THE POWER CARD CHALLENGE: MARKETING THE HOUSTON --
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PUBLIC LIBRARY --
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LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH --
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LITERARY LANDSCAPES --
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Section - VI. DATABASES AND OTHER MARKETING LITERATURE --
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DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND --
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BEHAVIOUR --
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THE “MATPROMO” DATABASE: AN IFLA MANAGEMENT & --
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MARKETING SECTION PROJECT --
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DATABASE ON LIS MARKETING LITERATURE IN --
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INDIA --
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THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION --
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SERVICES: A REVIEW OF LITERATURE --
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MARKETING LIBRARY SERVICES NEWSLETTER: AN --
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OVERVIEW --
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Comments (0)
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In English.
Additional Edition:
ISBN 978-3-598-11753-4
Language:
English
DOI:
10.1515/9783598440199
URL:
https://doi.org/10.1515/9783598440199
URL:
https://doi.org/10.1515/9783598440199
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