UID:
kobvindex_INT0003037
Format:
1 electronic resource (xx, 197 pages) :
,
illustrations.
Edition:
Reprint.
ISBN:
9783631566220
,
3631566220
,
9783631754528
,
3631754523
Series Statement:
Forschungsergebnisse der Wirtschaftsuniversität Wien ; 17
Content:
MACHINE-GENERATED SUMMARY NOTE: "The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations."
Note:
EDITORIAL NOTE: originally published: 2008.
,
DISSERTATION NOTE: originally submitted as doctoral thesis, Wirtschaftsuniversität Wien, 2006.
,
MACHINE-GENERATED CONTENTS NOTE: INTRODUCTION : Research goal ; Contents and organization -- RECOMMENDER SYSTEMS : DEFINITION, CLASSIFICATION, AND MARKETING PERSPECTIVES : Working definitions ; Classification ; Application models of recommender systems ; The consumer decision process ; Virtual communities -- RECOMMENDER SYSTEMS : FUNCTIONAL PERSPECTIVES : Input data of recommender systems ; Output data of recommender systems ; Measurement scales for preference elicitation ; Information delivery ; Recommendation methods -- RESEARCH MODEL, HYPOTHESES, AND METHODOLOGY : Problem statement ; Research questions and model ; Methodology and research design -- RESULTS : Descriptive results ; Verification of the research model -- SUMMARY AND DIRECTIONS FOR FURTHER RESEARCH : Main findings ; Limitations and directions for further research -- Bibliography.
Language:
English
Keywords:
Academic theses
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