Format:
1 Online-Ressource (XII, 104 S.)
,
graph. Darst.
ISBN:
9783642021084
,
9783642021091
Note:
Literaturverz. S. 95 - 100
Language:
English
Subjects:
Economics
Keywords:
Mund-zu-Mund-Werbung
;
Viral Marketing
;
Werbekampagne
;
Buzz-Marketing
DOI:
10.1007/978-3-642-02109-1
Author information:
Mourdoukoutas, Panos 1955-
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