UID:
almahu_9948664784502882
Format:
1 online resource (96 p.)
,
4 ill.
Edition:
1st, New ed.
ISBN:
9783653072204
Content:
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.
Additional Edition:
ISBN 9783631681053
Language:
English
DOI:
10.3726/978-3-653-07220-4
URL:
https://www.peterlang.com/view/product/26344?format=EPDF
Bookmarklink
