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Marketing-Management : Analyse, Planung und Verwirklichung (2001)

Kotler, Philip 1931- ; Bliemel, Friedhelm

Stuttgart :Schäffer-Poeschel,

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UID:

almafu_BV013605112

Format: XXXVIII, 1361 S. : , Ill., graph. Darst.

Edition: 10., überarb. und aktualisierte Aufl.

ISBN: 3-7910-1689-X

Uniform Title: Marketing management

Language: German

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Management ; Marketing ; Marketingmanagement ; Marketingmanagement ; CD-ROM ; Marktanalyse ; Marketing-Mix ; Marktforschung ; Einführung ; Lehrbuch ; Einführung ; Lehrbuch

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009294062&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Author information: Kotler, Philip 1931-

Author information: Bliemel, Friedhelm

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Book

Marketing-Management : Analyse, Planung und Verwirklichung (2001)

Kotler, Philip 1931- ; Bliemel, Friedhelm ; Kotler, Philip 1931-

Stuttgart : Schäffer-Poeschel

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Details

UID:

gbv_324458339

Format: XXXVIII, 1361 S. , graph. Darst. , 25 cm

Edition: 10., überarb. und aktualisierte Aufl.

ISBN: 9783791016894 , 379101689X

Uniform Title: Marketing management 〈dt.〉

Note: Literaturangaben , Aus dem Engl. übers.

Language: German

Subjects: Economics

RVK:

QP 600

Keywords: Marketingmanagement ; Marketingmanagement ; Marketing ; Lehrbuch ; Lehrbuch

URL: Inhaltsverzeichnis

Author information: Kotler, Philip 1931-

Author information: Bliemel, Friedhelm

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UB Potsdam

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Marketing-Management : Analyse, Planung und Verwirklichung (2001)

Kotler, Philip ; Bliemel, Friedhelm

Stuttgart : Schäffer-Poeschel

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Details

UID:

kobvindex_ZBW12033124

Format: XXXVIII, 1361 Seiten , graph. Darst.

Edition: 10., überarb. und aktualisierte Aufl.

ISBN: 379101689X

Uniform Title: Marketing management dt.

Language: German

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