Online Resource
Konstanz : UVK-Verl.-Ges.
|
München : UVK Lucius
Format:
1 Online-Ressource (216 S.)
,
graph. Darst.
ISBN:
3825239578
,
9783825239572
,
9783838539577
Series Statement:
UTB 3957
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Lehrbuch
Author information:
Hennig, Alexander 1977-
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