UID:
kobvindex_ZLB14099689
Format:
XV, 459 Seiten
,
Ill., graph. Darst.
,
24 cm
Edition:
1. Aufl.
ISBN:
9783834903532
,
3834903531
Series Statement:
Gabler-Lehrbuch
Note:
Literaturverz. S. 435 - 444
Language:
German
Keywords:
Marketingmanagement
;
Lehrbuch
;
Lehrbuch
;
Lehrbuch
Author information:
Homburg, Christian
Author information:
Krohmer, Harley
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