Format:
201 S. :
,
zahlr. Ill., graph. Darst. ;
,
21 cm.
Edition:
1. Aufl.
ISBN:
978-3-8349-1615-0
Note:
Literaturverz. S. 199 - 200
Language:
German
Subjects:
Economics
Keywords:
Markenartikel
;
Produktimage
;
Markentreue
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018629506&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://d-nb.info/994651171/04
Author information:
Errichiello, Oliver Carlo, 1973-
Author information:
Zschiesche, Arnd, 1972-
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