Format:
X, 305 S. :
,
Ill., graph. Darst. ;
,
21 cm.
ISBN:
978-3-940260-08-6
Series Statement:
Schriftenreihe Schwerpunkt Marketing 73
Note:
Zugl.: München, Univ., Diss., 2009 u.d.T.: Brudler, Benjamin: Markenkommunikation in Online-Communities
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Online-Community
;
Hochschulschrift
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020670379&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Brudler, Benjamin 1978-
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