UID:
almafu_9959244873102883
Umfang:
1 online resource (xiii, 247 p.) :
,
ill.
ISBN:
93-5280-239-X
,
1-282-50327-8
,
9786612503276
,
81-321-0495-1
Serie:
Response Books
Inhalt:
The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.
Anmerkung:
Description based upon print version of record.
,
Cover; Contents; List of Figures; Preface; 1 - Why Brands?; 2 - What Is a Brand?; 3 - Brand Transformation; 4 - Brand Vision: Concepts and Creation; 5 - Pushing the Brand to Higher Orbits; 6 - Pressing Hot Buttons in Consumer Value Space; 7 - Internal and ExternalLeveraging of Brand Assets; 8 - Decoding Branding Strategy; 9 - Shifting Brand Gears to Stay Connected; 10 - Power Branding: Unequal among Equals; References; About the Author
,
English
Weitere Ausg.:
ISBN 81-321-0805-1
Weitere Ausg.:
ISBN 81-321-0234-7
Sprache:
Englisch
Bookmarklink
