Kooperativer Bibliotheksverbund

UID:

Format: 276 Seiten , Illustrationen, Notenbeispiele , 25 cm

ISBN: 9789462981881

Content: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description

Note: Erscheint auch als Open Access bei De Gruyter

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-90-4853-167-7 10.1515/9789048531677

Language: English

Keywords: USA ; Präsidentenwahl ; Wahlkampf ; Fernsehen ; Funktionale Musik ; Geschichte 1952-2016

URL: Volltext  (kostenfrei)

URL: Inhaltsverzeichnis

UID:

Format: 1 online resource : , 9 halftones, 5 line drawings

ISBN: 9789048531677

Content: Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.

Note: Frontmatter -- , Table Of Contents -- , Acknowledgments -- , Introduction -- , 1. The Age Of Innocence: 1952 -- , 2. Still Liking Ike: 1956 -- , 3. The New Frontier: 1960 -- , 4. Daisies For Peace: 1964 -- , 5. This Time Vote Like Your Whole World Depended On It: 1968 -- , 6. Nixon Now! 1972 -- , 7. A Leader, For A Change: 1976 -- , 8. The Ayatollah Casts A Vote: 1980 -- , 9. Morning In America: 1984 -- , 10. Horton Hears A "Who?": 1988 -- , 11. It'S The Economy, Stupid! 1992 -- , 12. At Millennium'S End: 1996 -- , 13. Bush V. Gore: 2000 -- , 14. Mourning In America: 2004 -- , 15. Whatever It Takes: 2004, Continued -- , 16. Yes, We Can: 2008 -- , 17. The 47% Solution: 2012 -- , 18. #Demexit: 2016 -- , Conclusion -- , Appendix 1. Interview With Jim Cole -- , Appendix 2. Interview With Matthew Nicholl -- , Glossary Of Selected Musical Terms -- , Bibliography -- , Index , In English.

Language: English

Keywords: Electronic books.

DOI: 10.1515/9789048531677

URL: https://doi.org/10.1515/9789048531677

URL: lizenzpflichtig

URL: Open Access

URL: kostenfrei

URL: Cover

URL: Cover

URL: Cover

URL: View this content on BiblioBoard.

URL: Image  (Thumbnail cover image)

UID:

Format: 1 online resource (276 pages) : , illustrations

ISBN: 90-485-3167-5

Content: Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.

Note: Frontmatter -- , Table Of Contents -- , Acknowledgments -- , Introduction -- , 1. The Age Of Innocence: 1952 -- , 2. Still Liking Ike: 1956 -- , 3. The New Frontier: 1960 -- , 4. Daisies For Peace: 1964 -- , 5. This Time Vote Like Your Whole World Depended On It: 1968 -- , 6. Nixon Now! 1972 -- , 7. A Leader, For A Change: 1976 -- , 8. The Ayatollah Casts A Vote: 1980 -- , 9. Morning In America: 1984 -- , 10. Horton Hears A "Who?": 1988 -- , 11. It'S The Economy, Stupid! 1992 -- , 12. At Millennium'S End: 1996 -- , 13. Bush V. Gore: 2000 -- , 14. Mourning In America: 2004 -- , 15. Whatever It Takes: 2004, Continued -- , 16. Yes, We Can: 2008 -- , 17. The 47% Solution: 2012 -- , 18. #Demexit: 2016 -- , Conclusion -- , Appendix 1. Interview With Jim Cole -- , Appendix 2. Interview With Matthew Nicholl -- , Glossary Of Selected Musical Terms -- , Bibliography -- , Index , In English.

Additional Edition: ISBN 94-6298-188-4

Language: English

Keywords: Electronic books. ; Electronic books.

DOI: 10.1515/9789048531677

UID:

Format: 1 online resource (276 pages) : , illustrations, music.

ISBN: 9789048531677 , 9048531675 , 9789462981881 , 9462981884

Content: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description.

Language: English

Keywords: Electronic books.

URL: OAPEN

URL: OCLC metadata license agreement

URL: Click to View

UID:

Format: 1 online resource : , 9 halftones, 5 line drawings

ISBN: 9789048531677

Content: Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.

Note: Frontmatter -- , Table Of Contents -- , Acknowledgments -- , Introduction -- , 1. The Age Of Innocence: 1952 -- , 2. Still Liking Ike: 1956 -- , 3. The New Frontier: 1960 -- , 4. Daisies For Peace: 1964 -- , 5. This Time Vote Like Your Whole World Depended On It: 1968 -- , 6. Nixon Now! 1972 -- , 7. A Leader, For A Change: 1976 -- , 8. The Ayatollah Casts A Vote: 1980 -- , 9. Morning In America: 1984 -- , 10. Horton Hears A "Who?": 1988 -- , 11. It'S The Economy, Stupid! 1992 -- , 12. At Millennium'S End: 1996 -- , 13. Bush V. Gore: 2000 -- , 14. Mourning In America: 2004 -- , 15. Whatever It Takes: 2004, Continued -- , 16. Yes, We Can: 2008 -- , 17. The 47% Solution: 2012 -- , 18. #Demexit: 2016 -- , Conclusion -- , Appendix 1. Interview With Jim Cole -- , Appendix 2. Interview With Matthew Nicholl -- , Glossary Of Selected Musical Terms -- , Bibliography -- , Index , In English.

Language: English

DOI: 10.1515/9789048531677

URL: https://doi.org/10.1515/9789048531677

UID:

Format: 1 Online-Ressource (276 Seiten) , Notenbeispiele

ISBN: 9789048531677

Content: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description

Additional Edition: ISBN 9789462981881

Language: English

Keywords: USA ; Präsidentenwahl ; Wahlkampf ; Fernsehen ; Funktionale Musik ; Geschichte 1952-2016

URL: Volltext  (kostenfrei)

UID:

Format: 1 online resource (277 pages)

ISBN: 9789048531677 , 9048531675

Content: Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.

Note: Cover; Table of Contents; Acknowledgments; Introduction; 1. The Age of Innocence: 1952; 2. Still Liking Ike: 1956; 3. The New Frontier: 1960; 4. Daisies for Peace: 1964; 5. This Time Vote Like Your Whole World Depended On It: 1968; 6. Nixon Now! 1972; 7. A Leader, For a Change: 1976; 8. The Ayatollah Casts a Vote: 1980; 9. Morning in America: 1984; 10. Horton Hears a "Who?": 1988; 11. It's the Economy, Stupid! 1992; 12. At Millennium's End: 1996; 13. Bush v. Gore: 2000; 14. Mourning in America: 2004; 15. Whatever It Takes: 2004, continued; 16. Yes, We Can: 2008; 17. The 47% Solution: 2012 , 18. #DemExit: 2016Conclusion; Appendix 1; Appendix 2; Glossary of Selected Musical Terms; Bibliography; Index

Additional Edition: Print version: Christiansen, Paul. Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016. Amsterdam : Amsterdam University Press, ©2017 ISBN 9789462981881

Language: English

Keywords: Electronic books.

URL: De Gruyter

URL: De Gruyter, Cover

URL: View this content on BiblioBoard.

URL: Image  (Thumbnail cover image)

URL: Image  (Thumbnail cover image)

URL: Image

UID:

Format: 1 Online-Ressource (276 pages) , illustrations, music

ISBN: 9789048531677 , 9048531675 , 9789462981881 , 9462981884

Content: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description

Note: Includes bibliographical references and index

Language: English

URL: kostenfrei

UID:

Format: 1 online resource (276 pages) : , illustrations, music.

ISBN: 9789048531677 , 9048531675 , 9789462981881 , 9462981884

Content: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description.

Language: English

URL: OAPEN

URL: OCLC metadata license agreement

UID:

Format: 1 online resource (276 pages) : , illustrations, music.

ISBN: 9789048531677 , 9048531675 , 9789462981881 , 9462981884

Content: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description.

Language: English

URL: OAPEN

URL: OCLC metadata license agreement