Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Die angezeigten Daten werden derzeit aktualisiert.
Export
  • 1
    Book
    Book
    Berlin ; New York :de Gruyter,
    UID:
    almafu_BV001977173
    Format: 184 Seiten : , Diagramme ; , 18 cm.
    ISBN: 3-11-004023-9 , 978-3-11-004023-4
    Series Statement: Sammlung Göschen 5009
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF Werbepsychologie ISBN 978-3-11-136999-0 10.1515/9783111369990
    Later: Fortgesetzt durch die 2., überarbeitete Auflage Hoffmann, Hans-Joachim Psychologie der Werbekommunikation
    Language: German
    Subjects: Economics , General works , Psychology
    RVK:
    RVK:
    RVK:
    Keywords: Werbepsychologie
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Online Resource
    Online Resource
    Berlin/Boston :Walter de Gruyter GmbH,
    UID:
    kobvindex_HPB1099976270
    Format: 1 online resource (184 pages)
    ISBN: 9783111369990 , 3111369994 , 9783110040234 , 3110040239
    Series Statement: Sammlung Göschen Ser. ; v. 5009
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: Print version: Hoffmann, Hans-Joachim. Werbepsychologie. Berlin/Boston : Walter de Gruyter GmbH, ©2019
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    Online Resource
    Online Resource
    De Gruyter | Berlin ; : De Gruyter,
    UID:
    almahu_9948127062002882
    Format: 1 online resource (184 pages).
    Edition: Reprint 2019
    ISBN: 3-11-136999-4
    Series Statement: Sammlung Göschen ; 5009
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: ISBN 3-11-004023-9
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Did you mean 3110002396?
Did you mean 3110040689?
Did you mean 3110040271?
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages