In:
Marketing Letters, Springer Science and Business Media LLC, Vol. 19, No. 1 ( 2008-3), p. 51-63
Type of Medium:
Online Resource
ISSN:
0923-0645
,
1573-059X
DOI:
10.1007/s11002-007-9023-0
Language:
English
Publisher:
Springer Science and Business Media LLC
Publication Date:
2008
detail.hit.zdb_id:
1478939-5
detail.hit.zdb_id:
1031012-5
SSG:
3,2