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Karvanen, Juha ; Rantanen, Ari ; Luoma, Lasse

Springer Science and Business Media LLC ; 2014

In: Quantitative Marketing and Economics Vol. 12, No. 3 ( 2014-9), p. 305-329

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In: Quantitative Marketing and Economics, Springer Science and Business Media LLC, Vol. 12, No. 3 ( 2014-9), p. 305-329

Type of Medium: Online Resource

ISSN: 1570-7156 , 1573-711X

URL: Article

DOI: 10.1007/s11129-014-9148-4

Language: English

Publisher: Springer Science and Business Media LLC

Publication Date: 2014

detail.hit.zdb_id: 2108674-6

SSG: 3,2

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