In:
Journal of the Academy of Marketing Science, Springer Science and Business Media LLC, Vol. 51, No. 4 ( 2023-07), p. 747-756
Type of Medium:
Online Resource
ISSN:
0092-0703
,
1552-7824
DOI:
10.1007/s11747-023-00948-0
Language:
English
Publisher:
Springer Science and Business Media LLC
Publication Date:
2023
detail.hit.zdb_id:
2067360-7
detail.hit.zdb_id:
1187865-4
SSG:
3,2