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Bennett, Rebekah ; Härtel, Charmine E.J. ; McColl-Kennedy, Janet R.

Elsevier BV ; 2005

In: Industrial Marketing Management Vol. 34, No. 1 ( 2005-1), p. 97-107

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In: Industrial Marketing Management, Elsevier BV, Vol. 34, No. 1 ( 2005-1), p. 97-107

Type of Medium: Online Resource

ISSN: 0019-8501

URL: Article

DOI: 10.1016/j.indmarman.2004.08.003

RVK:

QA 10000

Language: English

Publisher: Elsevier BV

Publication Date: 2005

detail.hit.zdb_id: 120124-4

detail.hit.zdb_id: 2012747-9

SSG: 3,2

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