In:
Industrial Marketing Management, Elsevier BV, Vol. 41, No. 3 ( 2012-4), p. 449-459
Type of Medium:
Online Resource
ISSN:
0019-8501
DOI:
10.1016/j.indmarman.2011.04.003
Language:
English
Publisher:
Elsevier BV
Publication Date:
2012
detail.hit.zdb_id:
120124-4
detail.hit.zdb_id:
2012747-9
SSG:
3,2