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Kanani-Moghadam, Venus ; Zarghami, Seyed Ashkan

Elsevier BV ; 2022

In: Industrial Marketing Management Vol. 104 ( 2022-07), p. 340-351

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In: Industrial Marketing Management, Elsevier BV, Vol. 104 ( 2022-07), p. 340-351

Type of Medium: Online Resource

ISSN: 0019-8501

URL: Article

DOI: 10.1016/j.indmarman.2022.05.007

RVK:

QA 10000

Language: English

Publisher: Elsevier BV

Publication Date: 2022

detail.hit.zdb_id: 120124-4

detail.hit.zdb_id: 2012747-9

SSG: 3,2

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