In:
Journal of Consumer Psychology, Wiley, Vol. 21, No. 4 ( 2011-10), p. 464-472
Abstract:
► Four studies suggest distinctiveness exhibits motivational reward characteristics. ► Priming distinctiveness increased people's WTP for their favorite food. ► Hunger, thirst, or sexual arousal boosted choice of unique products.
Type of Medium:
Online Resource
ISSN:
1057-7408
,
1532-7663
DOI:
10.1016/j.jcps.2011.01.003
Language:
English
Publisher:
Wiley
Publication Date:
2011
detail.hit.zdb_id:
2021876-X
detail.hit.zdb_id:
1109529-5
SSG:
3,2
SSG:
5,2
