In:
Public Health Nutrition, Cambridge University Press (CUP), Vol. 16, No. 11 ( 2013-11), p. 1953-1960
Kurzfassung:
The present store-based intervention was designed to promote sales of fruits and vegetables (F & V) to increase intake among store customers – specifically customers of tiendas , small-to-medium-sized Latino food stores. Design Four tiendas were randomized to a 2-month environmental change intervention or a delayed treatment control condition. Employees and managers were trained to promote F & V sales, including how to implement a food marketing campaign and installing store equipment to promote fresh fruits and vegetables. The primary outcome was self-reported daily intake of F & V among a convenience sample of customers (at least forty per store) collected at baseline prior to randomization and then 4 months later. In addition, changes in availability of F & V in the tiendas , using unobtrusive observational methods, provided evidence of intervention fidelity. Setting Tiendas in central North Carolina. Subjects Participants included 179 customers who were recent immigrants from Mexico and Central America. Results A group-by-time interaction approached significance on daily servings of F & V; intervention customers reported an increase in F & V intake over time and as a function of the intervention ( P ≤ 0·06). Unexpectedly, self-efficacy for consuming more fruits ( P ≤ 0·01) and more vegetables ( P ≤ 0·06) decreased. In our store-level analyses, a group-by-time interaction was observed for availability of fresh and canned vegetables; the intervention increased availability of vegetables but not fruit. Conclusions Environmental change strategies to promote healthy eating are needed given the rates of obesity and diabetes in the Latino population. A store-based intervention was moderately effective at increasing customers’ reported F & V intake. Such strategies can have a public health impact on underserved populations.
Materialart:
Online-Ressource
ISSN:
1368-9800
,
1475-2727
DOI:
10.1017/S1368980013000955
Sprache:
Englisch
Verlag:
Cambridge University Press (CUP)
Publikationsdatum:
2013
ZDB Id:
2016337-X
SSG:
21
