In:
Journal of Advertising, Informa UK Limited, Vol. 7, No. 3 ( 1978-10), p. 40-47
Type of Medium:
Online Resource
ISSN:
0091-3367
,
1557-7805
DOI:
10.1080/00913367.1978.10673238
Language:
English
Publisher:
Informa UK Limited
Publication Date:
1978
detail.hit.zdb_id:
2067343-7
detail.hit.zdb_id:
435192-7
SSG:
3,2