In:
International Journal of Advertising, Informa UK Limited, Vol. 8, No. 2 ( 1989-01), p. 95-110
Type of Medium:
Online Resource
ISSN:
0265-0487
,
1759-3948
DOI:
10.1080/02650487.1989.11107094
Language:
English
Publisher:
Informa UK Limited
Publication Date:
1989
detail.hit.zdb_id:
2067926-9
detail.hit.zdb_id:
83205-4
SSG:
3,2