In:
Journal of Marketing Management, Informa UK Limited, Vol. 26, No. 1-2 ( 2010-04), p. 28-55
Type of Medium:
Online Resource
ISSN:
0267-257X
,
1472-1376
DOI:
10.1080/02672570903534662
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2010
detail.hit.zdb_id:
2067949-X
SSG:
3,2