In:
Journal of Marketing Management, Informa UK Limited, Vol. 33, No. 3-4 ( 2017-02-12), p. 226-243
Type of Medium:
Online Resource
ISSN:
0267-257X
,
1472-1376
DOI:
10.1080/0267257X.2016.1229688
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2017
detail.hit.zdb_id:
2067949-X
SSG:
3,2