In:
Journal of Marketing Management, Informa UK Limited, Vol. 37, No. 5-6 ( 2021-03-24), p. 520-547
Type of Medium:
Online Resource
ISSN:
0267-257X
,
1472-1376
DOI:
10.1080/0267257X.2020.1851287
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2021
detail.hit.zdb_id:
2067949-X
SSG:
3,2