In:
Journal of Promotion Management, Informa UK Limited, Vol. 29, No. 8 ( 2023-11-17), p. 1104-1137
Type of Medium:
Online Resource
ISSN:
1049-6491
,
1540-7594
DOI:
10.1080/10496491.2023.2189204
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2023
detail.hit.zdb_id:
2112907-1
SSG:
3,2