In:
Journal of Global Scholars of Marketing Science, Informa UK Limited, Vol. 32, No. 2 ( 2022-04-03), p. 129-144
Type of Medium:
Online Resource
ISSN:
2163-9159
,
2163-9167
DOI:
10.1080/21639159.2020.1808827
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2022
detail.hit.zdb_id:
2659000-1
SSG:
3,2