In:
Journal of Drug Issues, SAGE Publications, Vol. 4, No. 3 ( 1974-07), p. 208-212
Kurzfassung:
Dr. Berger comments upon the social forces within our society promoting the use of drugs. He sees the promotional advertising of over-the-counter drugs in television and in other media as contributing dramatically to what he refers to as the “pain-pill-pleasure” syndrome. Arguing that the drug manufacturers should reassess their social responsibility to society, he believes that there should be a restructuring and redirection of current advertising practices.
Materialart:
Online-Ressource
ISSN:
0022-0426
,
1945-1369
DOI:
10.1177/002204267400400304
Sprache:
Englisch
Verlag:
SAGE Publications
Publikationsdatum:
1974
ZDB Id:
2051257-0
SSG:
2,1
SSG:
15,3