In:
Journal of Marketing, SAGE Publications, Vol. 26, No. 1 ( 1962-01), p. 90-113
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224296202600119
Language:
English
Publisher:
SAGE Publications
Publication Date:
1962
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2