In:
Journal of Travel Research, SAGE Publications, Vol. 56, No. 8 ( 2017-11), p. 988-997
Abstract:
Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of more tangible benefits in order to change behavior.
Type of Medium:
Online Resource
ISSN:
0047-2875
,
1552-6763
DOI:
10.1177/0047287516678089
Language:
English
Publisher:
SAGE Publications
Publication Date:
2017
detail.hit.zdb_id:
2036634-6
SSG:
14
SSG:
3,2