In:
Journal of Travel Research, SAGE Publications, Vol. 60, No. 1 ( 2021-01), p. 220-229
Abstract:
Changing default settings has proven to be a powerful approach to influencing consumer decisions without denying consumers the possibility of choosing freely. This is only the second study investigating the effectiveness of defaults in tourism, and the first testing also the combined effect of default changes and pro-environmental appeals in the context of changing room cleaning defaults in hotels from automatic daily cleaning (with the choice of opting out) to no daily routine cleaning (with the choice of opt-in and requesting a free room clean every day). Results from a quasi-experimental study conducted in a three-star city hotel suggest that the change in defaults significantly reduced room cleaning, with only 32% of room cleans requested on average. Adding a pro-environmental appeal to the change in defaults did not further reduce room cleaning overall, but has an effect on certain segments of hotel guests.
Type of Medium:
Online Resource
ISSN:
0047-2875
,
1552-6763
DOI:
10.1177/0047287519879779
Language:
English
Publisher:
SAGE Publications
Publication Date:
2021
detail.hit.zdb_id:
2036634-6
SSG:
14
SSG:
3,2