In:
American Politics Research, SAGE Publications, Vol. 37, No. 2 ( 2009-03), p. 254-274
Kurzfassung:
Previous field experiments have found that indirect methods, particularly direct mail, are not effective in increasing voter turnout. Most of the mail used in these experiments provided procedural information regarding voting and a message encouraging the voter to turn out. Yet, in his review of efforts to increase voting, Berinsky (2005) concluded that it was the cognitive costs of voting—the effort needed to formulate political opinions—that constituted the greatest barrier to voter turnout. This suggests it may be important to consider the type of information being provided when examining direct mail efforts. To test this proposition, we present evidence from field experiments conducted by two Asian-American—serving community organizations during the June and November 2006 elections. We find that the type of information provided does not increase direct mail's effectiveness. Yet unlike previous experiments, we find that phonebanking does have a statistically significant, positive effect on Asian American voter turnout.
Materialart:
Online-Ressource
ISSN:
1532-673X
,
1552-3373
DOI:
10.1177/1532673X08320844
Sprache:
Englisch
Verlag:
SAGE Publications
Publikationsdatum:
2009
ZDB Id:
2095947-3
ZDB Id:
2016689-8
SSG:
7,26
SSG:
3,6
