In:
Interfaces, Institute for Operations Research and the Management Sciences (INFORMS), Vol. 38, No. 3 ( 2008-06), p. 161-175
Kurzfassung:
Harrah's Cherokee Casino & Hotel is an unusual example of the use of revenue-management (RM) techniques. Typical RM installations yield revenue improvements of between 3 and 7 percent. The Harrah chain has seen 15-percent improvements, with Harrah's Cherokee Casino & Hotel as the largest beneficiary—although it does not serve alcohol or have traditional table games. In addition, the RM techniques that the Cherokee uses, such as its pricing decisions and customer-segmentation rules, are different from those used in RM applications in other industries.
Materialart:
Online-Ressource
ISSN:
0092-2102
,
1526-551X
DOI:
10.1287/inte.1080.0367
Sprache:
Englisch
Verlag:
Institute for Operations Research and the Management Sciences (INFORMS)
Publikationsdatum:
2008
ZDB Id:
2020777-3
ZDB Id:
2962133-1
SSG:
24,1
SSG:
3,2
