In:
Marketing Review St. Gallen, Springer Science and Business Media LLC, Vol. 31, No. 2 ( 2014-2), p. 40-57
Type of Medium:
Online Resource
ISSN:
1865-6544
,
1865-7516
DOI:
10.1365/s11621-014-0339-x
Language:
German
Publisher:
Springer Science and Business Media LLC
Publication Date:
2014
detail.hit.zdb_id:
2412643-3
detail.hit.zdb_id:
2425938-X
SSG:
3,2