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Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz ; [et al.]

Verlag C.H.Beck oHG ; 2002

In: Marketing ZFP Vol. 24, No. 1 ( 2002), p. 80-87

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In: Marketing ZFP, Verlag C.H.Beck oHG, Vol. 24, No. 1 ( 2002), p. 80-87

Type of Medium: Online Resource

ISSN: 0344-1369

URL: Issue

URL: Article

DOI: 10.15358/0344-1369-2002-1

DOI: 10.15358/0344-1369-2002-1-80

Language: Unknown

Publisher: Verlag C.H.Beck oHG

Publication Date: 2002

detail.hit.zdb_id: 2134608-2

detail.hit.zdb_id: 717348-9

SSG: 3,2

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