In:
RAM. Revista de Administração Mackenzie, FapUNIFESP (SciELO), Vol. 4, No. 2 ( 2003-12), p. 39-59
Abstract:
ABSTRACT This work arranges Strategic Planning and Queuing Theory to evaluate the feasibility of new strategies for Automatic Teller Machine (ATM). Moreover, an important referential was developed to understand the origin of an emergent strategy. This study was applied to one of the largest retail banks in Brazil and it is in accordance with the changes of the banking regulation because of the rationing of electric energy in 2001. Two opposing strategic lines were identified represented by Bradesco and Itaú the two largest private Brazilian retail banks.
Type of Medium:
Online Resource
ISSN:
1678-6971
Uniform Title:
PERSPECTIVES OF THE BRAZILIAN SELF-SERVICE BANKING:A STRATEGIC APPROACH BASED ON THE QUEUING THEORY
DOI:
10.1590/1678-69712003/administracao.v4n2p40-59
Language:
Portuguese
,
English
Publisher:
FapUNIFESP (SciELO)
Publication Date:
2003
detail.hit.zdb_id:
2417813-5
SSG:
7,36
SSG:
3,2
