In:
International Journal on Customer Relations, Publishing India Group, Vol. 3, No. 2 ( 2015)
Kurzfassung:
The study empirically explores the gender-wise differences in perception regarding customer satisfaction in online shopping. The data were collected from 200 respondents who shopped online, contacted through purposive sampling. The respondents were contacted both physically as well as through e-mails, social media like Facebook, Whats app etc. The results depict that e-customers seem to receive detailed information from the website/application about their orders and the e-store protects their information. As far as inventory, prices, quality of products, return/cancellation policy, visual interface of website/application, and browsing experience are concerned, scores for males turned out to be higher than females. On the other hand, females seemed more satisfied as far as lucrative offers, variety of products, payment options, website and advertisement customization is concerned.
Materialart:
Online-Ressource
ISSN:
2320-7515
DOI:
10.21863/ijcr/2015.3.2.008
Sprache:
Unbekannt
Verlag:
Publishing India Group
Publikationsdatum:
2015
