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Trump, Ross M. ; Welch, Robert H. W.

SAGE Publications ; 1942

In: Journal of Marketing Vol. 6, No. 4 ( 1942-04), p. 419-

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In: Journal of Marketing, SAGE Publications, Vol. 6, No. 4 ( 1942-04), p. 419-

Type of Medium: Online Resource

ISSN: 0022-2429

URL: Article

DOI: 10.2307/1246548

RVK:

QA 10000

Language: Unknown

Publisher: SAGE Publications

Publication Date: 1942

detail.hit.zdb_id: 2052318-X

detail.hit.zdb_id: 218318-3

SSG: 3,2

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