Online Resource
JSTOR
;
1978
In:
Journal of Marketing Research Vol. 15, No. 3 ( 1978-08), p. 497-
In:
Journal of Marketing Research, JSTOR, Vol. 15, No. 3 ( 1978-08), p. 497-
Type of Medium:
Online Resource
ISSN:
0022-2437
Language:
Unknown
Publisher:
JSTOR
Publication Date:
1978
detail.hit.zdb_id:
2066604-4
detail.hit.zdb_id:
218319-5
SSG:
3,2
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