Format:
Online-Ressource
Content:
The terms `interactivity' and `interactive media' became significant buzz-words during the late 1980s and early 1990s when the multi-media euphoria fascinated politicians, economists, and researchers alike. However, right from the beginning of the scientific debate, the inconsistent usage of the term `interactivity' massively complicated the comparability of numerous empirical studies. This is where this article joins the discussion. First, the article sheds light on the terminological origins of `interactivity' and distinguishes the term from cognate expressions. Further, it restructures and extends existing findings on the basis of a new analysis framework which considers three levels of interactive communication (action level, level of subjective situation evaluation, and level of meaning exchange). Finally, it delivers a systematic overview of specific criteria of interactive communication.
In:
Datenlieferant: Open Access LMU (Ludwig-Maximilians-University Munich)
Language:
English
DOI:
10.1515/COMMUN.2008.009
URN:
urn:nbn:de:bvb:19-epub-17675-9
URL:
https://doi.org/10.1515/COMMUN.2008.009
URL:
https://nbn-resolving.org/urn:nbn:de:bvb:19-epub-17675-9
URL:
https://epub.ub.uni-muenchen.de/17675/1/commun.2008.009.pdf
URL:
https://epub.ub.uni-muenchen.de/17675/