UID:
(DE-602)gbv_1779245068
Format:
1 Online-Ressource (viii, 174 Seiten)
,
Illustrationen
ISBN:
9781135072582
,
9781135072568
,
9780020306634
Series Statement:
Routdege research in planning and urban design
Content:
1. Introduction -- 2. The cases : Autostadt Wolfsburg, BMW Welt Munich and Anting New Town -- 3. Branding and the spiritualization of capitalism -- 4. Actualizing the virtual of capitalism? The functions and functionings of brand space -- 5. Virtualizing the actual of space : brand city as new media space -- 6. The rise of the global mass ornament -- 7. Conclusion.
Note:
Includes bibliographical references (pages 158-172) and index
Additional Edition:
ISBN 9780415815345
Additional Edition:
ISBN 9781138686809
Additional Edition:
Erscheint auch als Druck-Ausgabe Gutzmer, Alexander Brand-driven city building and the virtualizing of space London [u.a] : Routledge, 2014 ISBN 9780415815345
Language:
English
Subjects:
Engineering
Keywords:
Stadt
;
Öffentlicher Raum
;
Werbeträger
;
Stadtbild
;
Stadtsoziologie
;
Stadtplanung
DOI:
10.4324/9780020306634
