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Integration marketing : how small businesses become big businesses--and big businesses become empires (2009)

Joyner, Mark [Verfasser] 1968-

Hoboken, NJ : Wiley | Hoboken, NJ : John Wiley & Sons, Inc.

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Details

UID:

(DE-603)36482493X

Format: 1 Online-Ressource (xviii, 142 Seiten)

ISBN: 9781118257869 , 1118257863 , 9780470483534 , 0470483539 , 9780470483541 , 0470483547 , 9780470483770 , 0470483776 , 0470454598 , 9780470454596 , 1282114441 , 9781282114449

Content: Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to bigâ??and big to empireâ??Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next levelâ??and then the nextâ??methodically and reliably. Using real-world case studies.

Note: Includes bibliographical references and index

Additional Edition: 9780470454596

Language: English

Subjects: Economics

RVK:

QP 320

DOI: 10.1002/9781118257869

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257869