Format:
Online-Ressource (XIV, 363 p. 93 illus., 8 illus. in color, online resource)
Edition:
1st ed. 2016
ISBN:
9783319230122
Series Statement:
SpringerLink
Content:
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike
Additional Edition:
9783319230115
Additional Edition:
Druckausg. 978-3-319-23011-5
Additional Edition:
Erscheint auch als Druck-Ausgabe Multinational management Cham : Springer, 2016 3319230115
Additional Edition:
9783319230115
Language:
English
Subjects:
Economics
Keywords:
China
;
Indien
;
Japan
;
Südkorea
;
Vietnam
;
Multinationales Unternehmen
;
Marktzugang
;
Westliche Welt
;
Asien
;
Unternehmenskultur
;
Asien
;
China
;
Japan
;
Indien
;
Multinationales Unternehmen
;
Marktzugang
DOI:
10.1007/978-3-319-23012-2
URL:
Volltext
(lizenzpflichtig)
