Format:
1 online resource (158 pages)
ISBN:
9783319756530
Content:
Intro -- Preface -- Contents -- List of Figures -- Part I Banks Today -- Chapter 1 The Relationship Between Financial Services and Technology -- What Is FinTech -- Everyone Is FinTech, Get Over It -- When Did Banking Go Digital -- The FinTech Gold Rush and BEs -- Relationship or Rail -- 2017âThe Year Data Made Bank? -- âCross Salesâ or âLife Assistanceâ -- Itâs Not Businessâ Itâs Personal -- Chapter 2 FinTechâTrends, Players, Challengers, and Bubbles -- Themes and Trends -- Innovation in Incumbent Banks -- Holy Bank Paralysis Batmanâ -- FinTech as a Threat -- Who Are the Challengers? (Banks and Experience Layers) -- The Real Threat: The Banks of the Tech Giants -- The First Big Brand Bank: Facebook -- About a Bubble -- Chapter 3 Products vs. Money Moments -- Banking Products -- Money Moments -- Invisible Banking -- Open Letter to the Challenger BankâPart 1 -- Technology -- Product -- Adoption and Retention -- Open Letter to the Challenger BankâTake 2 -- Where Banking Went Invisible FirstâPayments -- Cash Money Moments -- Wearable and Contactless Money Moments -- How Invisible Should Banking Become? -- Chapter 4 Letâs Get RealâAnecdotes from FinTech Titans Experiencing Banking Products -- The Anecdotes and the Titans -- SME Banking -- âIt Has to Fit in the Box on the Frontâ -- When HSBC Closes Your Bank Account Without Telling You -- 5 Ways Banks Fail When Serving Small Businesses -- Internet Banking for Dummies -- Current Accounts and Bank Channels -- Banks Donât Understand Families -- Goodbye, Santander. The End of a Banking Love Affair -- Part II Emotional Banking -- Chapter 5 What Is Emotional Banking -- Do Banks Care About Consumerâs Feelings -- Irrational Loyalty -- Irrational Bank Loyalty: Banks and the Accidental Brand -- Accidental Branding -- Good Money/Bad Money -- Bad Money Moments.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
9783319756523
Additional Edition:
Erscheint auch als Druck-Ausgabe 9783319756523
Language:
English
