Format:
1 Online-Ressource (7 p)
Content:
We examine an oligopoly model of advertising competition where each firm's market share depends on its own and its competitors' advertising decisions. A differential game model is developed and used to derive the closed-loop Nash equilibrium under symmetric as well as asymmetric competition. We obtain explicit solutions under certain plausible conditions, and discuss the effects of an increase in the number of competing firms on advertising expenditure, market share and profitability
Note:
In: Proceedings of the 13th IFAC Symposium on Information Control Problems in Manufacturing, INCOM 2009
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Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April, 10 2009 erstellt
Language:
English
