Umfang:
X, 322 S
,
Ill.
,
27 cm
ISBN:
0786433914
,
9780786433919
Inhalt:
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Inhalt:
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Anmerkung:
Includes bibliographical references (p. 313-315) and index
Sprache:
Englisch
Fachgebiete:
Allgemeines