Format:
XII, 180 S.
,
Ill., graph. Darst.
Edition:
1. publ.
ISBN:
9781444336290
,
9781444336450
,
1444336290
,
1444336452
Content:
"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--
Note:
Includes bibliographical references and index
Additional Edition:
9781118106655
Additional Edition:
9781118106686
Additional Edition:
9781118106662
Additional Edition:
9781118106679
Additional Edition:
Online-Ausg. Coombs, W. Timothy, 1960 - Managing corporate social responsibility Malden, Mass : Wiley-Blackwell, 2013 9781444336290
Additional Edition:
9781444336450
Additional Edition:
Erscheint auch als Online-Ausgabe Managing corporate social responsibility Malden, MA : Wiley-Blackwell, 2011 9781118106686
Additional Edition:
1118106687
Additional Edition:
1283927551
Additional Edition:
9781283927550
Language:
English
Subjects:
Economics
,
General works
