UID:
almafu_9958352433802883
Format:
1 online resource (376 pages) :
,
illustrations.
Edition:
Electronic reproduction. Philadelphia, Pa. : University of Pennsylvania Press, 2008. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9780812206050
Series Statement:
Hagley Perspectives on Business and Culture
Content:
Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
Note:
Frontmatter --
,
CONTENTS --
,
CHAPTER ONE. Rethinking Fashion /
,
CHAPTER TWO. Spreading the Word: The Development of the Russian Fashion Press /
,
CHAPTER THREE. Accessorizing, Italian Style: Creating a Market for Milan's Fashion Merchandise /
,
CHAPTER FOUR. In the Shadow of Paris? French Haute Couture and Belgian Fashion Between the Wars /
,
CHAPTER FIVE. Licensing Practices at Maison Christian Dior /
,
CHAPTER SIX. The Wiener Werkstatte and the Reform Impulse /
,
CHAPTER SEVEN. American Fashions for American Women: The Rise and Fall of Fashion Nationalism /
,
CHAPTER EIGHT. Coiffing Vanity: Advertising Celluloid Toilet Sets in 1920S America /
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CHAPTER NINE. California Casual: Lifestyle Marketing and Men's Leisurewear, 1930-1960 /
,
CHAPTER TEN. Marlboro Men: Outsider Masculinities and Commercial Modeling in Postwar America /
,
CHAPTER ELEVEN. The Body and the Brand: How Lycra Shaped America /
,
CHAPTER TWELVE. French Hairstyles and the Elusive Consumer /
,
CHAPTER THIRTEEN. Ripping Up the Uniform Approach: Hungarian Women Piece Together a New Communist Fashion /
,
CHAPTER FOURTEEN. Why the Old-Fashioned Is in Fashion in American Houses /
,
NOTES --
,
CONTRIBUTORS --
,
INDEX --
,
ACKNOWLEDGMENTS.
,
In English.
Language:
English
Keywords:
Electronic books
DOI:
10.9783/9780812206050
URL:
https://doi.org/10.9783/9780812206050
URL:
https://doi.org/10.9783/9780812206050
URL:
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