UID:
almafu_9959230833402883
Format:
1 online resource (507 p.)
ISBN:
81-321-1686-0
,
1-283-57556-6
,
9786613888013
,
81-321-1067-6
Series Statement:
Response Books
Content:
Management Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for sharing cross-functional and emerging-sector experience. Case studies from business schools fulfill this need partly, but small and individual consultants need more access to experiential learning. This book is designed to fulfill this need as well as to serve as a core reading in the curriculum of business schools. Leading consultants from India share their experiences in these areas of Management Consulting:. - Strategic Marketing,. - International Marketing,. - Brand Managem
Note:
Description based upon print version of record.
,
Cover; Contents; List of Tables; List of Figures; List of Boxes; List of Abbreviations; Foreword; Acknowledgments; Introduction; 1 - Management Consultancy in India; 2 - The Indian Management Consulting Scenario; 3 - Human Resource Development: Trends in the HR Consulting Domain and Capability Building; 4 - Consulting in Executive Search and Building a Management Team; 5 - Consulting Experiences in Strategic Marketing; 6 - Strategic Marketing: Outperforming Competition; 7- International Marketing: Beyond the Shores; 8 - Consulting Experience in Brand Management
,
9 - Experience in M&A Consulting10 - E-Governance and Its Relevance to India; 11 - Information Technology Consulting: Bytes of Reality; 12 - Consultancy Experience in Operational Excellence for Business Excellence; 13 - Project Finance: New Investment,Diversification, and Growth; 14 - Mentoring in Entrepreneurship; 15 - Strengthening Contribution of NGOs in Social Development: Implications for Management Consultants; 16 - Management of Consultancy in Communication Research: An Approach; 17 - Corporate Governance: What Role Can Management Consultants Play?
,
18 - Management Consultancy in Infrastructure Projects19 - Telecom Building Business 3.0; 20 - Institution Building: Way of the Theory J; Epilogue: Toward New Pathways to Management Consultancy in India; About the Editors and Contributors; Index
,
English
Additional Edition:
ISBN 81-321-0757-8
Language:
English
